Back to School, Back to Business: August Market Moves

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August Market Momentum: Positioning for a Strong Finish to Summer

As the calendar turns to August, the real estate market is shifting gears. The long days of summer are still here, but the pace is starting to change. Families are wrapping up vacations, kids are preparing for the new school year, and many buyers and sellers are making their final moves before the fall season sets in.

For realtors, this is a prime window of opportunity. While the peak summer frenzy may have passed, motivated buyers remain active—especially those hoping to settle in before school starts or take advantage of favorable interest rates before potential market adjustments in the fall.

Key Trends to Watch This Month:

• Inventory Shifts: Many sellers who waited until summer’s end to list are now entering the market, creating fresh opportunities for your buyers.

• Back-to-School Buyers: Parents often make housing decisions based on school district boundaries—now is the time to highlight listings in desirable school zones.

• Relocation Season: August is a common month for military families and corporate transferees to relocate, bringing ready-to-act clients into the market.

• Pricing Precision: With more listings appearing, competitive and accurate pricing is critical to stand out.

Tips for Maximizing August Sales:

1. Highlight School Proximity: In your marketing, call attention to nearby schools, academic rankings, and commute times.

2. Target Relocation Networks: Connect with HR departments, relocation specialists, and military base housing offices.

3. Host Seasonal Open Houses: Take advantage of warm evenings for twilight showings or neighborhood block party-style events.

4. Stay in Touch: Reach out to past clients with “back-to-school” market updates—they may know friends or family ready to move.

August is more than the tail end of summer—it’s a strategic launchpad into the fall market. By positioning yourself now, you can carry momentum straight through to year’s end.

Action Item: Review your active leads this week, identify anyone on a school-year timeline, and prioritize their search or listing process. The clock is ticking, but the opportunities are ripe.

BASE GUIDES

Helping Military Clients Navigate Fall 2025 PCS Moves

While summer is the busiest season for military relocations, August marks an important transition into the fall PCS cycle. For realtors, this is a strategic moment to provide value, build trust, and capture motivated buyers and sellers—many of whom are navigating tight timelines and high-stakes moves.

1. Get Ahead of the Orders

• Encourage your military clients to connect with their Personal Property Office (PPO) or Transportation Office (PTO) as soon as they receive orders.

• Realtors can add value by offering early market overviews so clients can make housing decisions in parallel with their move scheduling.

2. Understand the Moving Systems

• The Department of Defense’s new Global Household Goods Contract (GHC) is being phased in alongside the legacy system. If movers aren’t assigned within 21 days, shipments may revert to the older process.

• As a realtor, understanding these systems helps you set realistic move-in timelines for buyers and sellers.

3. Watch for PPM Opportunities

• Personally Procured Moves (PPM) are reimbursed at 130% of standard rates through September 30, 2025—this can free up extra funds for housing expenses.

• Let your clients know about this option, especially if they are on the fence about selling quickly or renting out their home.

4. Provide Relocation Resources

5. Prepare for Timeline Flexibility

• Late pickups and deliveries are still common in the PCS process. Counsel clients on temporary housing options and flexible closing arrangements.

• Suggest including rent-back agreements or extended possession periods in contracts when possible.

Quick Tips for Realtors Serving PCS Clients

Bottom line: Fall PCS clients are often more pressed for time than summer movers—but they’re also highly motivated. By understanding the military relocation process, anticipating challenges, and offering tailored solutions, you’ll earn trust, referrals, and repeat business in this valuable niche market.

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